Finnish Red Cross coordinate Week against racism campaign 2019

Discrimination-free choices and actions improve everyone’s quality of life.

#elämänlaatu #livskvalitet #qualityoflife campaign

18–24 March 2019

 

Equality = Quality of life

WHAT: 

The national campaign in the week against racism takes place over week 12.The UN’s International Day for the Elimination of Racial Discrimination takes place in the same week, on 21 March. On this day, in 1960, the police opened fire and killed 69 people taking part in a peaceful protest in Sharpeville, South Africa.In 1966, the General Assembly of the UN declared the day the International Day for the Elimination of Racial Discrimination and urged the international community to increase its efforts to eliminate all racial discrimination.

In addition to individuals, the 2019 national campaign in the week against racism will focus especially on communities, educators, workplaces, municipalities and decision-makers. Discrimination-free choices and actions improve everyone’s quality of life. 

WHEN: 18–24 March 2019, week 12

             18 March – 2 May 2019 Universities and universities of applied sciences

             on social media

WHERE: Everywhere in Finland

HOW: By making a difference! By setting an example of how to act without discriminating.

  • By challenging individual people, organisations, authorities, schools, educational institutions, different kinds of communities and sports clubs to participate in the joint campaign against racism 

WHY?

We want to make a difference so that everyone has an equal opportunity to be part of Finnish society as both individuals and members and participants of various communities (such as organisations, associations, sports clubs, spiritual communities, educational institutions and workplaces). Equality means treating everyone equally!

SOCIAL MEDIA TAGS AND MATERIALS:

  • #elämänlaatu #livskvalitet #qualityoflife #spreirasismille #frkmotrasism #eirasismille #motrasism #againstracism #weekagainstracism on social media
  • The ‘Against racism!’ logo is already familiar to people and used all over Finland. The logo can be freely used by everyone and downloaded here
  • Distributed materials for districts, schools, communities, organisations, cities from the Red Cross’s online shop free of charge

YLE TV spot on week 12

YouTube video with the campaign song ‘Kaikki kaikkien puolella’ ("Everybody for everyone's side") by Antti Kleemola.

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ANTI-RACISM CAMPAIGN FOR UNIVERSITIES AND UNIVERSITIES OF APPLIED SCIENCES on social media

Campaign time:18 March – 2 May 2019

Press release: in Finnish and Swedish

Campaign materials via Red Cross district offices

‘Against racism!’ (Ei rasismille!) cardboard mobile to be hung from the ceiling of the lobby of the educational insitution, sew-on fabric patches for student overalls, ‘Against racism!’ A3 posters and ‘Against racism!’ stickers 

What:

1) Educational institutions will hang the mobile from the lobby ceiling, students will take pictures of themselves/their group with the mobile and share the pictures on social media with the campaign hashtags, challenging others to participate.

2) The students will sew on the overall patches and post pictures of themselves on social media, challenging other educational institutions/their friends to participate.

3) The students will take pictures of themselves/their group with the ‘Against racism!’ poster and challenge other educational institutions/their friends to participate.